Description

You can use free tools from Google to monitor your website traffic and web search results for your site. Learn how to leverage Google Analytics and Google Search Console.

Learn how to use Google Analytics to measure your website traffic, and get more specific information about which pages on your website are most popular, where your site visitors come from, how long they stay on your site, and measure relevant business goals. We will go through the basics of establishing a free Google Analytics account and installing your tracking code to start collecting data.

Submit your website to Google Search Console and manage the indexed or non-indexed content. Get insights about how people land on your website, how many clicks your search results are receiving, and your website placement on Search results page. Use this information to build your keyword strategy and increase traffic.

The course doesn’t require a website.